His latest blog echoes my introduction in Write a Western in 30 Days. (The reference of course is to Mark Twain declaring that 'The report of my death was an exaggeration'.) Word about the 'flop' The Lone Ranger killing off the western is ludicrous; you mean there've never been any spy/detective/sci-fi/fantasy movies that didn't do well at the box office? Well, I never!
Here's the beginning of Matthew's blog:
Every few years or so, rumors start up again about the supposed "death" of the Western. It seems to go on a cycle and if the rumors are to be believed, then the Western has died a thousand times.
Yet, the genre is still around and going strong today. Granted, it is not nearly as popular as it was during the Fifties and Sixties, but it is a long way from being dead.
Iconic Western actor John Wayne believed in the durability of the genre.
"Don't ever for a minute make the mistake of looking down your nose at Westerns. They're art–the good ones, I mean. They deal in life and sudden death and primitive struggle, and with the basic emotions–love, hate, and anger–thrown in. We'll have Western films as long as the cameras keep turning. The fascination that the Old West has will never die."